Always go with the right trigger
for your targeted audience..
cause.. marketing š¤·āāļø
Campaign: Double It Up!
Client: The Entertainer
The client needed a fresh campaign to hit the GCC market. But when we saw their ābuy one get one freeā offer, we knew we had a challenge on our hands.
Letās be real, saving a few bucks isnāt exactly top of mind for this crowd. So, we shifted gears and focused on the cool factor instead. We figured, why not make the product the ultimate status symbol?
Enter our campaign: a music video starring two of the regionās biggest rappers/influencers, with a track so catchy it practically begged to be played on repeat. We dropped āDouble It Up!ā on Anghami, and boom! Streams went through the roof, even outpacing Adeleās āEasy on Meā in the UAE.
Sorry, Adele, weāre still fans!
Short Edits for Social Media
Don't just say it..
Sometimes it's better
to spray it! š
Campaign: Kindy’s Invitation
Client: GlĆ¼ckspilz Restaurant
The client needed a buzz-worthy campaign to launch their new restaurant in Dubai, and they were ready to dish out free burgers to anyone who showed up. We thought, why not turn this into a whole saga? So, we brought in Kindy Man, one of the UAEās top influencers with a knack for humor. For weeks, he teased his followers with stories where his friends kept calling him out for being, well, a bit cheap.
The plot thickened when he invited his pals over for some homemade burgers. Of course, they didnāt hold back on the jabs, saying he shouldāve taken them somewhere fancy instead. All of this played out in their stories too, since theyāre influencers themselves.
Then, in a dramatic twist, Kindy Man decided enough was enough. He announced in a story that he was done being called cheap and was throwing a massive burger dinner for all of Dubai. Yep, everyone, including yourself and the person next to you.
The announcement caught fire, with social media buzzing about this epic invite. Even malls and top destinations jumped on board, posting stories to host Kindy Manās burger bash.
Finally, he dropped the bombshell: the event would be at GlĆ¼ckspilz, our clientās restaurant. The result? Over 30 influencers, all friends of Kindy Man, showed up to document and support the event. The turnout, coverage, and exposure were through the roof!
It's your time!