Campaign: Kindy’s Invitation

Client: Glückspilz Restaurant

The client needed a buzz-worthy campaign to launch their new restaurant in Dubai, and they were ready to dish out free burgers to anyone who showed up. We thought, why not turn this into a whole saga? So, we brought in Kindy Man, one of the UAE’s top influencers with a knack for humor. For weeks, he teased his followers with stories where his friends kept calling him out for being, well, a bit cheap.

The plot thickened when he invited his pals over for some homemade burgers. Of course, they didn’t hold back on the jabs, saying he should’ve taken them somewhere fancy instead. All of this played out in their stories too, since they’re influencers themselves.

Then, in a dramatic twist, Kindy Man decided enough was enough. He announced in a story that he was done being called cheap and was throwing a massive burger dinner for all of Dubai. Yep, everyone, including yourself and the person next to you.

The announcement caught fire, with social media buzzing about this epic invite. Even malls and top destinations jumped on board, posting stories to host Kindy Man’s burger bash.

Finally, he dropped the bombshell: the event would be at Glückspilz, our client’s restaurant. The result? Over 30 influencers, all friends of Kindy Man, showed up to document and support the event. The turnout, coverage, and exposure were through the roof!