Campaign: Double It Up!

Client: The Entertainer

The client needed a fresh campaign to hit the GCC market. But when we saw their “buy one get one free” offer, we knew we had a challenge on our hands.

Let’s be real, saving a few bucks isn’t exactly top of mind for this crowd. So, we shifted gears and focused on the cool factor instead. We figured, why not make the product the ultimate status symbol?

Enter our campaign: a music video starring two of the region’s biggest rappers/influencers, with a track so catchy it practically begged to be played on repeat. We dropped “Double It Up!” on Anghami, and boom! Streams went through the roof, even outpacing Adele’s “Easy on Me” in the UAE.

Sorry, Adele, we’re still fans!